Since 2011, proclaimed by Jeremiah Owyang, expert and web analyst, every fourth Monday in January the International Community Manager Day is celebrated, one of the newest and most booming professions in the digital market and of course business.
The community managers o Social media professionals are in charge of managing the interaction of a brand with its customers and followers through social networks.
It may sound simple, but it is a really difficult task, where you have to be very careful about what you say and how you interact with each member of the community.
The clearest way to explain this profession would be comparing it with that of public relations, and that is that a community manager or social media professional in essence is that, but his channel of contact with the client or the environment in general is through social networks.
It is not a simple profession and involves being connected many hours of the day to the internet. But the salary is well worth it. Only in the United States a community manager you can easily earn $ 67,000 a year.
To celebrate this date, throughout the month of January there are usually events, symposiums, webinars and other talks and content, dedicated to the world of digital marketing and focused mainly on the figure of the community manager.
If you are interested in this profession or if you already dedicate yourself to it, then take this month to catch up with new trends, because on the digital plane, everything changes very quickly.