July 29, 2021

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Alliance between Discover and Brands of Puerto Rico | government

Discover Puerto Rico announced that it has partnered with Brands of Puerto Rico.

As part of the agreement, both organizations will present to their audiences the message of combining local products with the visitor experience.

The two entities will work together on promotional efforts to reach clients, journalists, influencers, and industry partners, among others.

Brands of Puerto Rico will have the opportunity to participate in trade show events together with Discover Puerto Rico, offering and promoting a variety of local products.

“We are excited to partner with Brands of Puerto Rico, as they represent many Puerto Rican entrepreneurs who want to market their products to the world, to support local small businesses that need our support. Together we will create messages and experiences to share with consumers, including the diaspora market, presenting a sample of our beautiful Island through the products offered by Brands of Puerto Rico ”, said Brad Dean, Chief Executive Officer (CEO) of Discover Puerto Rico.

Meanwhile, Alan Taveras, chief marketing officer (CMO) and founder of Brands of Puerto Rico, commented that “the greatest tourist attraction in Puerto Rico is our culture. In fact, gastronomy, literature, music, artisans and products made by local hands are the creators of memories that make tourists want to come back for more. By joining forces with Discover Puerto Rico, we continue to open doors to local products and brands while giving DMO the authenticity that conscientious tourists appreciate and enjoy. Together we seek to demonstrate why Puerto Rico is the best tourist destination in the world ”.

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