January 24, 2021

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Apple Announces New iPhone 12 Lineup – Caribbean Business


(Screen capture fo https://www.apple.com)

SAN JUAN — Apple Inc., the American multinational technology company, announced Tuesday four new iPhone 12 models, all equipped with the fifth generation of telecommunications technology (5G).

Preorders for the iPhone 12 and 12 Pro start on Oct. 16 and will be available Oct. 23. The iPhone 12 Pro Max and 12 Mini can begin to be ordered Nov. 6 and will ship Nov. 13.

Among the least expensive new models, Apple introduced the iPhone 12 and iPhone 12 mini with such features as the A14 Bionic, which according to Apple is the first chip in the smartphone industry built on the 5-nanometer process; a dual-camera system; and a Super Retina XDR display protected by a new Ceramic Shield front cover.

iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB and 256GB models in blue, green, black, white and Product RED, starting at $ 799 and $ 699, respectively.

Meanwhile, the iPhone 12 Pro and iPhone 12 Pro Max models feature edge-to-edge Super Retina XDR displays and Ceramic Shield front cover, which the company says provides better durability.

The Apple-designed A14 Bionic chip powers computational photography features including Apple’s new ProRAW format for more creative control in photos, and enables “the first end-to-end” Dolby Vision video experience, up to 60 frames per second.

The pro camera systems include an Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture “professional-quality” images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for augmented reality (AR) experiences.

iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold and Pacific blue starting at $ 999 and $ 1,099, respectively

“The arrival of 5G marks the beginning of a new era for iPhone and we’re thrilled to bring these impressive new capabilities to our customers with iPhone 12 and iPhone 12 mini. This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone, ”said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing in a media release.

“Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever, ”Joswiak added.

Apple also introduced its MagSafe ecosystem of accessories that attach to the iPhone. This new feature is based on an array of magnets around the wireless charging coil, that connects to the iPhone.
MagSafe chargers provide up to 15 watts, while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather and clear cases that snap onto the back of the iPhone, as well as a leather wallet.

According to Apple, customers can also expect MagSafe accessories from third-party manufacturers. The company’s MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Silicone Case and Clear Case will be available beginning Friday. iPhone 12 Leather Case will be available beginning Nov. 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.



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