November 23, 2020

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Aunt Jemima will change its name and image


The Quaker Oats company announced today that it will change the name and image of Aunt Jemima after 130 years.

The brand image of syrup and mix of pancake It has evolved over time, however, Quaker Oats indicated that removing its logo is part of a company effort "to move towards racial equality" reported NBC News . [19659002] “ We acknowledge that Aunt Jemima's origins are based on a racial stereotype . As we work to advance towards racial equality through various initiatives, we, too, must carefully analyze our brand portfolio and ensure that they reflect our values ​​ and meet the expectations of our consumers, "Kristin said in written statements. Kroepfl, Vice President and Chief Marketing Officer for Quaker Foods North America.

Quaker Oats argued that the new packaging will be distributed starting this fall and that they will announce the new name at a later date.

He also mentioned that he will donate about $ 5 million over the next five years to support the black community.



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