Burger King modified the diet of some of their cows to emit less gas, adding the Cymbopogon herb in an attempt to limit the contributions of cattle to climate change. The change in diet can reduce daily methane emissions by 33%, the chain said today.
Methane emission, a by-product of vaccine digestion, has become a potential obstacle to public relations in Large hamburger chains.
Emissions of greenhouse gas from the agricultural sector made up 9.9% of total US emissions in 2018 according to the Environmental Protection Agency (EPA). English). Of this total, methane emissions from livestock (the so-called enteric fermentation) constituted more than a quarter of the emissions from the agricultural sector .
With a thunderous social media campaign ranging from vulgarity and science (with a more vulgar addition), Burger King bets on the growing awareness of climate change and its responsibility to limit its own role.
According to a recent poll by The Associated Press-NORC Center for Public Affairs Research two out of three Americans say that companies have a responsibility to fight climate change . The gravitational pull of climate change is increasingly infiltrating the US political arena.
Potential customers are also reducing their meat intake for reasons of both environmental and health concerns. Burger King and rival McDonald’s have added meat alternatives to their menus.
Two years ago, McDonald’s said it was taking steps to reduce its greenhouse gas emissions. Modified meat production for their Big Mac and Quarter Pound . The company said at the time that hoped to prevent the emission of 150 million tons of greenhouse gas into the atmosphere by 2030.
Burger King, in collaboration with scientists from the Autonomous University of the State of Mexico and from the University of California at Davis, tested and developed their formula of adding 100 grams of the herb, known for its lemony scent, to the daily diet of their cows . Preliminary evidence indicates that the leaves of lemongrass help cows release less methane by digesting their feed.
Today, Burger King introduced their Whopper made from beef that reduced their methane emissions at select restaurants in Miami. , New York, Austin, Portland and Los Angeles.