New York. US retail companies decided to push forward their year-end deals. The first was Amazon, which celebrates its annual Prime Day event on Tuesday and Wednesday.
It is the first time that Prime Day has been celebrated in the fall, after the pandemic forced it to be postponed since July.
Retailers Walmart, Best Buy and Target would also have online deals on the same two days.
“Beat the Christmas Hustle,” read Tuesday on Amazon’s site. “Year-end savings start now,” read a message on Target.com.
There is a good reason to start early. Retailers are concerned that a flood of online ordering later could lead to shipping delays in November and December. Additionally, stores want to avoid large crowds in their stores during the pandemic.
The Centers for Disease Control and Prevention (CDC) has warned that shopping in crowded stores on the weekend that begins on Thanksgiving Day, when stores usually start their year-end offers is a high-risk activity.
It remains to be seen if people will take the bait. Market research firm eMarketer expects Amazon to generate $ 9.9 billion in sales worldwide during the two-day event, up 43% from last year. Amazon has not released sales figures for previous Prime Days.
Prime Day, which Amazon began in 2015 as a way to get people to buy during the slack season of summer, has become one of the most important days of the year for the company, with discounts on televisions. , toys, and their own products, such as Fire tablets and Echo voice-activated speakers.
Amazon also sees the event as a way to get more people to sign up for its Prime club, as only those who pay $ 12.99 a month or $ 119 a year can participate in the discounts.
This year’s Prime Day is celebrated in 19 countries, including two new ones: Brazil and Turkey. The company already held its Prime Day in India this summer.