In order to promote the services of 11 non-profit organizations around the island that have remained in operation in times of the COVID-19 pandemic, FirstBank launched the Hearts of First initiative.
The 11 entities are: Community Financial Advisors, Food Bank, Boys & Girls Clubs of Puerto Rico, American Red Cross Chapter of Puerto Rico, CAP Foundation, Association of Muscular Dystrophy (MDA), Multisensory Reading Centers, Mumas Renaciendo Corp. , Salvation Army, SER de Puerto Rico and the Tesoros de Amor Foundation.
Corazones de Primera presents the value that non-profit organizations have in challenging periods. The campaign arises with the aim of giving greater visibility to the work and the contribution that organizations have made to the communities during this time, with content in digital media. These entities stand out for their services to the community in areas such as emergency and disaster management, health, mentoring, education, food distribution and entrepreneurship, among others.
“We recognize that, during this period, the The work of each of the organizations has been vitally important to the communities they impact. Without a doubt, they are an example of leadership, commitment and dedication. We call on citizens to show solidarity with the needs of others, stressed Catherine Ríos, Compliance and Community Reinvestment officer at FirstBank, through a press release.
“We appreciate the unconditional support that our volunteer employees provide to entities throughout the year to forge a better Puerto Rico, especially the love they send to each one of them during these moments in which we have paused our volunteer activities to prevent them from being exposed, "he added.
Leslie Montes, director of the Department of Development of the Salvation Army of Puerto Rico, expressed: “We are grateful to be part of this project and receive the support of FirstBank. Through this initiative, we have reached more people who need help to continue our mission. ”
As part of the campaign, FirstBank will offer budget and financial planning workshops to students, mothers, fathers, entrepreneurs and members of non-profit organizations with the purpose of acquiring general knowledge on the subject and alternatives to obtain financial independence during these challenging times. As a result of the effort, the #CorazonesDePrimera has been created allowing the public to use it to identify the organizations that are part of this project, share their stories and show their appreciation.
To learn more about this initiative and help these organizations, search FirstBank on their Facebook page (Facebook.com/firstbank) or through their Instagram profile (@firstbank_pr).