The Goya company in Puerto Rico stated that "it will not issue additional comments to those that Goya has already issued in the United States given the circumstance that it is a situation related to the CEO and President of the company in the United States."  The American company faces a wave of criticism and boycott calls after Robert Unanue, grandson of the founders and now CEO of Goya Foods United States, spoke Thursday at an event at the White House to support President Donald Trump's initiative to create the Hispanic Commission for the Economic and Educational Progress of Hispanics in the United States, as reported by the US press.
Unanue praised Trump's leadership, noting that, "It is a blessing for all of us to have a leader like President Donald Trump, who is a builder. ”
These expressions triggered a wave of criticism of Unanue from various sectors critical of the administration of the President of the United States. Immediately, a call to not buy the Goya company's products arose through social networks, arguing that Trump has mistreated Hispanics, main customers and consumers of the brand with a strong presence in the United States, Puerto Rico, Mexico, Spain and others. countries. Many angrily cited Trump's record of derogatory statements toward Hispanics and measures such as the separation of immigrant families on the Mexican border.
According to the Pew Research Center, 13.3% of registered voters in the United States are Latino, a record number. Trump has struggled to win Latino votes, which could be decisive in Arizona and other states. On Wednesday, he received Mexican President Andrés Manuel López Obrador in the White House with pompous words and called Mexico an appreciated partner. His tone contrasted with that of his 2016 campaign in which he called Mexicans "rapists" and thundered against migrants who enter the country without authorization.
Goya recently donated tons of food to families in the New York districts of Bronx and Harlem. affected by the COVID-19 pandemic and made a large donation to a public school in Queens.
Goya was founded in Manhattan in 1936 by two Spanish immigrants, don Prudencio Unanue and his wife Carolina. Robert Unanue is the grandson of the founders and now CEO of Goya Foods in the United States.