January 20, 2021

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Increase in consumer traffic in shopping centers


A month and a half after shopping centers reopened in the midst of the coronavirus emergency, consumer traffic has reached 70% of the levels registered for the summer of last year, reported this Friday the president of the Association of Centers Puerto Rican Commercials, Adolfo González.

In fact, the largest and busiest shopping center on the island, Plaza Las Américas, reported that its visitor registration fluctuates at a similar average.

In what “there is no consistency” is in the average of sale that is registered. As an example, González accepted that those centers whose activity revolves around a supermarket or has many customer service stores may do better than others.

He revealed that the sale of eyeglasses and shoes have also been highlighted after the reopening. He also highlighted increases for those who offer services to customers of taking the items to the carts or sending them by mail.

“Sales performance is inconsistent. They are not selling all more or less, if there is not everything ”, explained the also president of the corporation that manages San Patricio Plaza and San Patricio Gallery.

However, in general terms, shopping centers have experienced an increase in the volume of people they receive in the past month and a half. González indicated that in San Patricio Plaza they started with 50% of the public and have already reached 80% days. However, the average growth that he established for today is 70% to 75%.

When González was asked to establish how much numerically that percent represents, he stated that “we do not give that specific number.”

On the other hand, based on this percentage, the businessman pointed out that it is cost-effective to keep the operations of the shopping centers open.

“It’s worth it and the merchants are making the sale,” he said.

In fact, he stressed that in the past month and a half there has been no coronavirus outbreak in any of the shopping centers, even though some stores have identified a positive among their employees.

“We are being very rigorous and now more than ever all citizens have had tremendous cooperation and we want it to continue. We have to learn to live with this new reality and now more than ever, while there is a reopening, there must be greater responsibility ”, stated González.

In written statements, the Fonalledas Companies informed Primera Hora that in Plaza Las Américas it has 215 establishments open and in Plaza del Caribe 98.

“From the first day we opened (June 1), there has been a consistent increase in the number of visitors. However, we are still not in the normal figures. We are between 60% to 70% of normal traffic for the time. Every day this number continues to rise ”, it was indicated.

It was highlighted that they have maintained a strict protocol against the coronavirus.

“Overall, we look forward to continuing to improve our customer experience at both shopping centers,” it was reported.

For her part, the general manager of the Mall of San Juan, Marnie Marquina, reported an increase in sales in stores and restaurants that remain in operation, about 100.

“We are seeing a buying traffic. Most stores are seeing a sales increase of more than 50% compared to what they were selling last year for June and July. We are seeing movement and many bags. Traffic is moderate as we control capacity by closing parking areas to comply with the executive order and promote distancing ”, he stated.

He stressed that they maintain a “robust” plan to avoid coronavirus infections and that they have achieved customer compliance.



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