February 28, 2021

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Medalla Ultra Light returns to the market after 25 years


Medalla Ultra Light beer will return to the market after more than 25 years without being made, the Cervecera de Puerto Rico announced yesterday.

It will be a version of 2.6 grams of carbohydrates and 90 calories of its renowned Medalla Light beer, it was indicated.

“Medalla Ultra Light is a beer that has been reformulated and redesigned to provide the consumer, especially those who want to achieve certain physical goals or stay in shape, a lower calorie alternative, without sacrificing taste”, expressed in written statements Jorge Bracero, Chief Marketing Officer Cervecera de Puerto Rico.

“This beer was inspired by those consumers who prefer to cut repetitions of their exercise routine, but not cut the flavor of their beer. That is why the communication of this beer was developed in an irreverent and humorous way with which many Puerto Ricans will be able to identify ”, he added

Medalla Ultra Light will be available indefinitely and only in 12-ounce bottles in restaurants and bars around the Island.

“We have received great support from businesses that want to have it available to their consumers. We are very proud to continue diversifying our portfolio of products to please the tastes and lifestyles of beer lovers, as well as continuing to support the economic development of the island, ”Bracero said.



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