The Puerto Rico Tourism Company (CTPR) celebrated its 50th anniversary today with a ceremony at Paseo La Princesa in Old San Juan, headquarters of the public corporation.
The formal ceremony, led by Governor Wanda Vázquez Garced and the executive director of the CTPR, Carla Campos Vidal, served as a platform to highlight the importance of continuing to promote the development of tourism, an industry that has historically been one of the pillars of Puerto Rico's economy and currently faces unprecedented challenges globally due to the Covid-19 pandemic.
Past governors of Puerto Rico and executive directors of the CTPR, employees of the agency, and representatives of the tourism industry, both from the sector private as well as governmental.
The CTPR was founded in 1970 after former Governor Luis A. Ferré Aguayo signed the Law that led to its creation on June 18 of that year. Precisely, the purpose of today's event responds to the fact that in August 1995 a ceremony was held on the occasion of the twenty-fifth anniversary where Ferré Aguayo was recognized while alive for his management in favor of tourism on the Island.
“On 17 On August 1970, the then Governor Luis A. Ferré, signed an Executive Order to authorize the first day in office of the recently created Puerto Rico Tourism Development Company, being that day the first of 50 years of hard work in favor of of the tourism sector, which we celebrate today. Don Luis recognized the importance of the development of the tourism industry as a fundamental piece for the economic and cultural growth of the Island. Thanks to that vision, and the work of the Tourism Company, Puerto Rico has positioned itself as a world-class tourist destination . I am convinced that by leaving behind the effects that the sector has felt due to hurricanes, storms, earthquakes and now a pandemic, tourism in Puerto Rico will once again shine with all its splendor, "said Governor Wanda Vázquez Garced.
During said ceremony, the former governor together with the then executive director of the CTPR, Luis G. Fortuño, witnessed the burial of a time capsule with official documents and historical data of the CTPR, which were unveiled today as part of the events celebrating the 50th anniversary.
In turn, simulating the ceremony of 25 years ago, a new time capsule was deposited that will be unveiled in 25 years.
Campos reported that, as part of the 50th anniversary of the CTPR, will be carrying out different initiatives over a period of three months, including: an activity during the month of September dedicated to former governor Luis A. Ferré Aguayo, in tribute to his vision as proposed lsor of the public corporation, and an exhibition in October at the Miguel Domenech Gallery, located in the lobby of the La Princesa Building. This exhibition will display all the content of the time capsule unearthed today and historical information that is part of the trajectory of both the sector and the CTPR over the past 50 years.
For his part, former governor Luis G. Fortuño emphasized the historical significance of this event. “Exactly 50 years ago the Tourism Company was created to promote the development of this crucial industry for our economy.
As for so many other matters, Don Luis Ferré was its managing father. In honor of his legacy, we deposited this time capsule with industry-representative documents 25 years ago. Today we honor the memory of Don Luis by emulating his visionary energy and his commitment to the motto that we coined at the time of placing this capsule that 'Puerto Rico does it better.' ''
During the past 50 years, the CTPR has been responsible to promote tourism development on the island, including: supply; infrastructure; air and sea access; marketing and promotion of domestic tourism; oversight and regulation of the casino industry; and hotel tax collections. The agency was also in charge of the marketing and promotion of Puerto Rico abroad until July 2018, when this function was transferred to the destination marketing and promotion organization, Discover Puerto Rico.