January 19, 2021

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Women send their husbands to do the shopping since the beginning of the pandemic

Amid the coronavirus pandemic, Puerto Ricans spend $ 500 a month on food and related items purchases, While it is the “husbands” who have taken charge of the frequent visits to the stores, as established by the Consumer Radiography presented this Thursday by the Chamber of Marketing, Industry and Food Distribution (MIDA).

Although no correlation was established with the fact that men now visit supermarkets, convenience stores and pharmacies the most, the survey also recorded a considerable increase in the sale of alcoholic beverages. Among the drinks that stand out, in the first place, is the Cognan or brandy, followed by whiskey and then beers.

Another important aspect that was revealed in the Consumer Radiography is that sales in the month of September have begun to decline, after having reached a peak in the months of March, April and May. This period corresponds to the period of greatest restrictions imposed by the government to prevent infections with coronavirus.

This presentation of the Consumer Radiography is the first that MIDA has programmed in this month of October. He touched on the issue of income and expenses made by consumers in stores related to the food market.

A MIDA representative, Freddie Hernández, explained during a virtual presentation that this market analysis is carried out every year, because “it helps us define our strategy for the future.”

He reported that next Thursday they will present the frequency of visits to these stores and on October 29 how the sales market is through the internet.

For this study of consumer income and expenditure, the fact that an 18% increase in average consumer spending on their purchase is recorded.

According to Isamarie Sandoval, representative of Walmart stores, this increase was greater than the 13% registered after the passage of Hurricane María.

Specifically, consumers are spending monthly $ 500 in purchase of food, hygiene and home related products, as well as prepared food.

To give you an idea, in 2019 consumers they had an average spending of $ 422 and in 2018 of $ 445.

“The pandemic is causing higher spending for consumers,” said Sandoval.

He specified that, in supermarkets and other stores linked to the sale of unprepared food, customers have an average expenditure of $ 434. This sum is divided into $ 340.23 for raw food.

The study reveals that eThe largest expense of Puerto Ricans is in meat. LThen they spend more on fruits and vegetables. The smallest investment is in rice and grains.

The other $ 94.32 that completes the equation for what is spent in stores is divided into products that are not food. In descending order, purchases are focused on laundry detergent, household cleaning supplies and paper products, indicates the Consumer X-ray prepared by the Nielsen company.

This money is invested, mainly, in supermarkets. This year the frequency of visits was 7.8%, while in 2019 it was 5.8%.

Online sales in supermarkets also grew. Of a 0.2 that was registered in 2019, it reached 3.25% in the middle of this pandemic.

On the other hand, the study commissioned by MIDA indicates that the “husbands” had assumed, with 33%, the responsibility of going to do the shopping. Wives, who had always been in the lead, fell to 31%, according to a representative of a supermarket, Herbert Torres.

The most remarkable thing about this evaluation, however, is that younger people had assumed 51% responsibility for making the purchase from their parents and in-laws to prevent them from getting coronavirus.

Regarding income, it was highlighted that 46% of the population makes their purchases with the money that comes from the Nutritional Assistance Program (PAN).

Likewise, it was noted that 56% of the 1,360 people interviewed for the survey said that they work in private companies, the government or on their own.

Another fact that stood out was that in September sales began to decline. It was attributed to the end of a temporary increase in August that was granted to PAN participants to help them in this pandemic period, as well as the fact that consumers have already started going to work and buying food in restaurants.

It should be noted that Torres and Sandoval stipulated that even so, supermarkets and other stores that sell groceries should take advantage of the fact that Puerto Ricans now invest more in the purchase of products for breakfast and in mariendas.

They also noted that a portion reduction should be considered for special Thanksgiving and Christmas sales. This is because family gatherings have been limited to avoid contagion.

“It is important to have inventory for the consumer,” Torres said, as the most important aspect to keep the public captive.

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